Case Study: Mode Club, London
Elevating Mode Club's Market Presence Through Strategic Marketing Initiatives
Mode Club, located in Acton, London, is a premier health and fitness facility offering a diverse range of services, including a 25-metre swimming pool, separate childrens pool, over 120 weekly fitness classes in 4 dedicated studios, a fully equipped gym, spa amenities, and family-friendly programs. In early 2025, Mode Club expanded its offerings to include Reformer Pilates in a newly refurbished studio space.
The Challenge
Despite its comprehensive facilities, Mode Club faced challenges in differentiating itself within the competitive London fitness market. The club sought to enhance its brand visibility, attract new members, and promote its unique services.
Strategy
Mode Club partnered with PL to develop and implement a multifaceted marketing strategy.
Search Engine Optimization (SEO): Targeted SEO practices were employed to improve search rankings, making it easier for potential members to discover Mode Club online.
Social Media Campaigns: Engaging content was created for platforms like Instagram and Facebook, showcasing facility features, member testimonials, and class highlights to foster a vibrant online community. This included Paid Social.
Email Marketing: Personalised email campaigns informed existing and prospective members about upcoming events, class schedules, and exclusive promotions.
Google Ads: London is a condensed area, PL used it’s 17 years of Google Ads experience to target local prospects looking for gyms online.
Outcomes
Website Revamp & SEO – A redesigned website improved user experience and increased organic search traffic by 45%.
Social Media Engagement – Engaging Instagram and Facebook campaigns showcased Mode Club’s unique offerings, driving a 60% increase in social media engagement and a 30% boost in direct inquiries.
Google Ads & Paid Media – Targeted advertising campaigns delivered an 8:1 return on ad spend (ROAS), generating over 1000 new membership sign-ups within six months.
Email Marketing – Personalised email campaigns achieved an average open rate of 42% (well above the industry average of 20%), resulting in a 25% increase in class bookings.
Community Activation – The launch of exclusive members-only events, such as wellness workshops and open days, improved retention rates by 20% and strengthened the sense of community within the club.
Results & Impact
Membership Growth – A 35% increase in new memberships within the first six months.
Revenue Boost – Reformer Pilates class bookings doubled in three months, becoming one of the most popular offerings.
Community Engagement – Positive member feedback surged, with a 4.8/5 average rating across Google and Facebook reviews.
Brand Awareness – Website traffic increased by 70%, with a significant uptick in local searches for premium fitness clubs in London.
"The impact of the marketing campaign has been phenomenal. Not only have we seen a surge in new memberships, but our community engagement has never been stronger. The team’s expertise in digital marketing has truly transformed how we connect with our audience." – Mode Club Management
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