Member Retention
Fixing the Leaky Bucket
According to invespcro.com, it costs as much as five times as much to attract a new customer than to keep the one you’ve already got. Yet many businesses still focus almost exclusively on new customer acquisition.
In today's highly competitive marketplace, fitness clubs should put member retention at the top of their planning list.
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Don’t leave member retention to the weeks leading up to your renewal – work with Promote Leisure to integrate it into your fitness club venue’s annual plan.
Sense of Belonging
We all like to belong – it’s just human nature. Promote Leisure work with fitness clubs to create strategies to increase this sense of community and belonging. By introducing various initiatives and core focuses that target member engagement, attrition levels can drop significantly.
At-Risk Members
Promote Leisure have a proven quantitative system of analysing member behaviours so that those displaying characteristics of a potential ‘leaver’ are identified and corrective ‘re-engagement’ strategies can be deployed.
Renewals
The membership category structure and payment process can influence fitness member retention hugely. At Promote Leisure, we work with fitness clubs on streamlining their member renewal processes to ensure they’re conducted efficiently. We focus on removing the barriers to renew and ensure members can do so with ease.
Time to plug the leaky bucket?
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